TaskRabbit News

TaskRabbit’s 2021 Life at Home Trend Report

 

HOUSE | hous/ | noun | a place built for people to live in

HOME | /hōm/ | noun | an environment offering security and happiness

This year at TaskRabbit, one question was on everyone’s mind: how do I turn my house into a home? 

We dove deep into the data and thankfully, there are about a million ways to do so. Home isn’t just where the heart is – it’s where the office, the gym, and the movie theater is. It’s where we meditate, throw dance parties, grow our own vegetables and make art. 

In 2021, we learned that home isn’t just a place; it’s a verb. 

2021 At a Glance

We experienced unprecedented growth in Tasks – our best year yet. 

  • YOY growth: 75%

Bonjour! Hola! Guten Tag! Oi! Ciao! 

  • Globally, we expanded into 57 cities across 5 countries: France, Spain, Germany, Portugal, and Italy. We operate in thousands of cities across eight countries.

The clients we helped this year grew substantially.

  • 1.1 million+ clients served
  • 70% increase YOY 

As did our community of Taskers, which grew 52%, with 96% of them receiving 5* reviews. Aces! 

Home, Elevated

Working from home is here to stay. 

  • 47% increase YOY 

So are pandemic pets. Pet-sitting requests jumped 28% and dedicated dog-wash zones grew 16%

Staying organized was key. These were the most sought-after IKEA storage systems: 

  1. PAX
  2. MALM
  3. KALLAX
  4. BESTÅ

Home organization services also grew by 84%, with Taskers clocking close to 45,000 hours in 2021. That’s the time it would take to circumnavigate the earth five times… by foot!

Outsourcing Tasks was the way to go: 

  • Cleaning grew 56% YoY 
  • Moving grew 61% YoY
  • Delivery grew 29% YoY
  • Furniture assembly grew 88% YoY
  • Smart-home installations grew 53% YoY

A fresh coat of paint can do wonders for a home. The most popular colors in 2021 were: 

  1. White
  2. Grey/gray
  3. Black
  4. Blue
  5. Green
  6. Brown
  7. Yellow

Are homes the next museums? Wall murals increased by 156%. 

For the less artsy, wallpapering increased 70%.  

Cinephiles doubled down on home viewing experiences – TV mountings grew 16%. 

Green thumbs galore. Gardening was up 60%, house plant care rose 16% and vegetable gardens grew 25%.  

We also got our vitamin D fixes. Window seat installations were up 144% and outdoor furniture assembly rose by 80%. 

People prioritized sustainability. Furniture upcycling grew 200%, requests for eco-friendly products saw a 52% increase and sealing windows for energy efficiency increased 111%.

Tasker Life

Taskers earned more than USD$7.5 million in tips this year (in addition to their hourly rates).

Curious which cities were the best tippers? 

  1. Boise
  2. Baton Rouge
  3. Columbus/Auburn
  4. Omaha
  5. Oklahoma City

What were the most common tools Taskers used? 

  1. Vacuum
  2. Drill
  3. Ladder
  4. Saw
  5. Dolly

What were the most popular vehicles Taskers used? 

  1. Car 
  2. SUV 
  3. Bicycle
  4. Truck 
  5. Van 

What better way to start the week than with a Task? Mondays kept our Taskers busiest in Canada, Germany, France, and Spain, and Tuesdays were the winner in the US, UK, Portugal, and Italy. 

Feeling inspired? Become a Tasker or book your first Task

 

Thanks for a great year, 2021! We can’t wait to see what next year brings.