{"id":12862,"date":"2022-05-23T08:37:00","date_gmt":"2022-05-23T15:37:00","guid":{"rendered":"https:\/\/kinsta.taskrabbit.com\/blog\/?p=12862"},"modified":"2023-10-24T11:32:46","modified_gmt":"2023-10-24T18:32:46","slug":"behind-our-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.taskrabbit.com\/blog\/behind-our-brand-refresh\/","title":{"rendered":"Behind our Brand Refresh"},"content":{"rendered":"\n<p>You might have noticed things look a bit different around here. You\u2019re not the only one updating your space; we decided it was time to give our brand a fresh coat of paint in line with the times and where we\u2019re heading.&nbsp;<\/p>\n\n\n\n<p>Read on for a behind-the-scenes look at the process of our brand refresh and, most importantly, the reasons behind it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evolving the logo&nbsp;<\/h2>\n\n\n\n<p>In 2008, Taskrabbit started as a platform for getting household tasks and errands done in a pinch. Speed was the name of the game\u2014hello rabbit\u2014but over the years, Taskrabbit has evolved. Today, it\u2019s a platform that connects you with reliable, skilled experts who can help complete home projects when you lack either the time or confidence to do them yourself. Whether you need electrical work, furniture assembly, organizing, or something in between, using Taskrabbit allows you to work with independent contractors and compensate them fairly for their work. Taskers choose their own rates\u2014and 100% of their rates go to them\u2014which means when you use Taskrabbit, you are helping individuals work autonomously and create financial stability for themselves and their families.&nbsp;<\/p>\n\n\n\n<p>Here at Taskrabbit, we\u2019ve always been about neighbors helping neighbors, and our new branding showcases both sides of the business coming together. With our new wordmark logo, we lowercased both \u201ctask\u201d and &#8220;rabbit&#8221; to create balance and symbolize the equal importance of both sides of our marketplace. The two distinct &#8220;a&#8221; characters represent the uniqueness of clients and Taskers; noticeably different but of equal importance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What about the rabbit?<\/h3>\n\n\n\n<p>We\u2019ve had tons of fun over the years with the \u201crabbit\u201d part of our name (<a href=\"https:\/\/www.instagram.com\/p\/CNIZio3Mb2T\/\">April Fools Day, we\u2019re looking at you<\/a>), and it will always remain part of the company legacy; our name is not changing. However, we\u2019re in the business of connection and tasks, not rabbits.&nbsp;<\/p>\n\n\n\n<p>By evolving beyond the rabbit icon, we can showcase human interactions and the people we empower. The new brand champions people like you, our customers, who help Taskers thrive, and the Taskers themselves who have created livelihoods via our platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Logo-1024x268.jpg\" alt=\"\" class=\"wp-image-19600\" srcset=\"https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Logo-1024x268.jpg 1024w, https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Logo-300x78.jpg 300w, https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Logo-768x201.jpg 768w, https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Logo-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>From rabbit-forward to human-first&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Updating our colors and typeface<br>Our evolved palette, named fondly after house plants\u2014Monstera, Fern, Pampas, and Lily\u2014represents the feeling of accomplishment after a job well done. Our updated font, Inter, is a highly versatile, customizable, accessible, and web-safe font.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Palette-1024x512.png\" alt=\"\" class=\"wp-image-19604\" srcset=\"https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Palette-1024x512.png 1024w, https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Palette-300x150.png 300w, https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Palette-768x384.png 768w, https:\/\/www.taskrabbit.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Palette.png 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing &#8220;Just Task&#8221;\u00a0<\/h2>\n\n\n\n<p>\u201cJust task&#8221; is our unified call to action. Whether you\u2019re a customer who needs work done around your home or a Tasker seeking flexible hours with a high earning potential, the answer is the same: Just task.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What the new Taskrabbit is and isn\u2019t&nbsp;<\/h2>\n\n\n\n<p>Our new Taskrabbit is about building one united brand that celebrates and honors what we\u2019re all about: customers and Taskers helping each other. We\u2019re building a human-first brand that focuses on connection, quality, and trust by leaning into our foundational sentiment of \u201cneighbors helping neighbors\u201d now more than ever before when your time and flexibility are more valuable than ever before.<\/p>\n\n\n\n<p>What\u2019s not changing is the foundation of our business. The <a href=\"https:\/\/www.taskrabbit.com\/blog\/services\">task categories<\/a> you know and love, like Furniture Assembly, Moving, Mounting, Minor Home Repairs, etc., are here to stay\u2014as is the availability of highly skilled Taskers.&nbsp;<\/p>\n\n\n\n<p>Have a look around to take in our new brand (and maybe even <a href=https:\/\/www.taskrabbit.com\/>book a task<\/a> while you\u2019re at it!). Enjoy!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might have noticed things look a bit different around here. You\u2019re not the only one updating your space; we decided it was time to give our brand a fresh coat of paint in line with the times and where we\u2019re heading.&nbsp; Read on for a behind-the-scenes look at the process of our brand refresh [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19608,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[108502577],"tags":[10797978,644935951,644935432],"class_list":["post-12862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taskrabbit-news","tag-featured-2","tag-features","tag-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind our Brand Refresh - Taskrabbit<\/title>\n<meta name=\"description\" content=\"You might have noticed we&#039;re looking a bit different. 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