Productivity + Life Efficiency, TaskRabbit for Business

My Productivity Secrets: Clarity, Awareness, and Focus

Vision CEO Productivity Secrets

Guest Blogger Arjun Dev Arora is founder & CEO of ReTargeter, a full-service display advertising platform specializing in retargeting and audience targeting. Arjun also serves as a member of the Young Entrepreneur Council, an LP at 500Startups, and is an angel investor and advisor to multiple Silicon Valley startups.

As founder and CEO of a rapidly growing tech company, I’ve had to learn how to deal with a fire hose of information and drill down seemingly insurmountable projects into manageable tasks. To be as productive as possible, you need to have a clear understanding of what’s important (and what isn’t), be aware of what’s going on in your company and in your life, and create situations that allow you to focus on what matters most to your personal and professional development..

Clarity of Vision

To focus on the most important things in your world, you need to start with a solid vision of what the most important things are. It sounds obvious, but it’s way too easy to get bogged down in the details of the day-to-day and lose sight of the bigger picture and your long-term goals. [pullshow]

Productivity (and all success, really) starts with creating clarity around your vision, and it isn’t as easy as it sounds. Start big — what are you working toward accomplishing in your career and your life? What is your company’s mission? What are the goals of your specific job role and how do they serve your company’s mission and your larger goals?

Stop every day, every other day, or once a week to make sure you’re clear about what it is you work toward every day. [pullthis]Periodically evaluate your day-to-day tasks and priorities and make sure that tasks are always aligned with and supporting your overall vision. Having that clarity allows you to focus on the things that really do matter and can provide the motivation to power through tough tasks and busy schedules.[/pullthis]


Once you’ve established clarity, you need awareness and insight into what’s going on in your company and other aspects of your life. To keep track of what’s going on in my company, I rely on email and focused, regular one-on-one meetings.

At my company, we use Salesforce’s Chatter tool to keep one another updated on what we’re working on and what individual priorities are. This is a quick and efficient way to stay hyper-aware of everything that’s going on around you.

Discipline, Focus, and Appropriate Delegation

As a general rule, it’s so important to always be respectful of others’ time, but it’s also important to be respectful of your own time. Appropriate delegation requires both — respect for others’ time and respect for your time. It’s impossible to do everything on your own. Recognize that.

If you work with people you trust and you understand their job function and their strengths, you can find the right person to complete a task. You also need to keep in mind that you may not be the best person for a given task — respect your own time and recognize when there’s something you shouldn’t be doing.

I use a number of different services to help make sure I’m using my time as effectively as possible. Uber helps me get where I need to be comfortably and without worry. I use Laundry Locker for all of my laundry and dry cleaning needs, and TaskRabbit to handle the odd jobs and chores that come up from time to time. These tools let me stay focused on my biggest priorities while being secure in the knowledge that my tasks are being taken care of.